Entering the field of fashion, BLACKPINK received a lot of mixed opinions from the audience. However, at the present time, the YG Entertainment girl group has become a Global Ambassador, bringing tremendous media value every time they appear. It can be said that BLACKPINK is a “guarantee” for K-pop idols to succeed in the fashion industry by their ability, not just relying on the company’s support.
BLACKPINK has a huge influence in the fashion field. (Photo: Pinterest)
Patrons of Paris Fashion Week
BLACKPINK has now become a regular guest of Paris Fashion Week. Every fashion week season, the YG Entertainment girl group is sought after by the media, becoming the characters with the highest media scores. The brand’s treatment for BLACKPINK makes fans admire, of course there is no shortage of seats in the front row.
Most recently, Jisoo alone has helped Dior grow by 256 percent on the global brand rankings. All hashtags about female idols reached the top engagement in many countries. French Vogue also compared Jisoo’s popularity that “Her name is on everyone’s lips”.
BLACKPINK is a regular guest of Paris Fashion Week. (Photo: Pinterest)
The female idols were welcomed by the Western media at the event. (Photo: Pinterest)
Jisoo just showed up and helped Dior grow by 256 percent. (Photo: Pinterest)
>>> See more: How powerful is BLACKPINK’s sitting position at Paris Fashion Week 2022?
There’s no shortage of months in a magazine in a year
Until now, there has never been a K-pop group whose members took turns on the cover of a magazine for a year continuously like BLACKPINK. 12 months are diverse images, not one color. Only Jennie alone, she has more than 100 individual magazine covers.
4 BLACKPINK members take turns on the cover of the magazine, covering 12 months in 2022. (Photo: Elle, Harper’s Bazaar)
BLACKPINK always transforms in each cover. (Photo: Vogue, GQ, Elle, W)
Lisa on the cover of the prestigious V Magazine. (Photo: V)
Jennie alone has more than 100 personal magazine covers. (Photo: Vogue)
>>> Don’t miss: Just in the magazine segment, Jennie (BLACKPINK) has made a series of miracles
Huge global campaign series
Referring to BLACKPINK is to remember the huge advertising campaigns on a global scale. Rosé is the member with the most luxury campaigns with the number 12. The female idol constantly covers the world with a series of huge billboards from Saint Laurent, Tiffany & Co. and Sulwhasoo.
BLACKPINK “expands” its influence thanks to a series of global campaigns. (Photo: Pinterest)
Billboards of female idols of YG are covered everywhere. (Photo: Instagram @jennierubyjane)
Rosé owns a luxury campaign that many people wish for. (Photo: Pinterest)
Going to the show has its own designer clothing brand
As the Global Ambassador of many brands, BLACKPINK is of course not worried about clothes. In particular, every time they attend events or run a world tour, fashion houses design their own costumes for the 4 girls of YG Entertainment. Senior leaders of Dior, Celine, Cartier, YSL or Chanel also took time to attend.
BLACKPINK goes on stage without worrying about clothes. (Photo: Pinterest)
The brand specifically designed costumes for BLACKPINK when participating in the Video Music Awards. (Photo: Pinterest)
Senior leaders of brands took time to attend the BORN PINK concert. (Photo: Pinterest)
Class is forever
On January 18, 2023, Lefty announced the list of 10 most influential figures in the fashion industry in 2022. BLACKPINK members in turn shared the top 4 positions. This proves that the charisma of the YG Entertainment girl group’s name is undisputed, only class can reap true glory.
Jisoo is the most influential figure in fashion in 2022. (Photo: GQ)
Rosé comes in at number 2 on the list. (Photo: Instagram @roses_are_rosie)
Jennie was ranked 3rd by Lefty. (Image: Pinterest)
Lisa finished with 4th place. (Photo: Instagram @lalalalisa_m)
In the midst of a K-pop market where anyone can become an Ambassador, BLACKPINK is like a “guarantee” for success with strength. The influence of the YG Entertainment girl group is measured by data, the media unit measures it fairly, not “if you want to deal with it”.
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