In a move that sent shockwaves through both the tech and sports worlds, golf icon Tiger Woods has announced the abrupt termination of his high-profile sponsorship deal with Silicon Valley-based startup Astronomer, following revelations that the company’s CEO, Andy Byron, allegedly attempted to pursue an extramarital relationship with a subordinate employee, Kristin Cabot.
“My values are not negotiable,” Woods stated bluntly in a press release issued Friday morning. “I will not be affiliated with any organization that disrespects the dignity of women or abuses power in the workplace.”
Sources close to the matter confirmed that internal emails and Slack messages between Byron and Cabot were leaked earlier this week, appearing to show a clear pattern of inappropriate advances by the married CEO toward the younger employee. While Cabot has not spoken publicly, anonymous colleagues described her as “visibly distressed” in recent days.
Woods had signed with Astronomer just six months ago, lending his name and global brand to the company’s ambitious wearable AI project aimed at optimizing personal performance. The partnership had been celebrated as a bold blend of elite sports legacy and emerging tech.
But Woods, no stranger to public scandal himself, made it clear he’s taking a firm stand in this case.
“There is no comeback arc for abusing trust,” he added. “We stand with the people who deserve protection, not silence.”
Vanessa Trump, who has worked alongside Woods in recent humanitarian initiatives, also voiced support for the move on her social media account, writing: “Leadership isn’t just about innovation — it’s about integrity. Proud of Tiger for taking a stand.”
Astronomer has since issued a brief corporate statement saying CEO Andy Byron has “voluntarily stepped back” while an internal investigation is underway. But the damage may be irreversible — with investors reportedly pulling back and social media erupting under hashtags like #CutTheTies and #AstronomerFallout.
Industry analysts speculate this may mark the beginning of broader scrutiny into the culture of fast-growing tech startups and the unchecked power dynamics at the top.
Meanwhile, Tiger Woods, who recently launched a new foundation focused on leadership for young athletes, seems to be doubling down on using his platform to advocate for stronger ethical standards in the corporate world.
“Accountability is the first step toward real progress,” Woods said. “Even when it’s uncomfortable — especially when it’s uncomfortable.”
